Blog

News, tips and commentary on AI search and visibility, from the Synlig.ai team.

AI search in numbers: What the statistics actually say about the shift

The debate about AI search is full of opinions. Here are the numbers that are actually documented, from Statistics Norway, Ahrefs, Pew and the Reuters Institute, and what they mean for your business.

William EilertsenWilliam Eilertsen·14 August 2026·5 min read

What sport has taught us about AI visibility

We have a co-founder on the ice at Frisk Asker, a sponsorship with Sola Håndball and a former Viking player on the team. None of it is coincidence, and it has taught us a lot about visibility.

William EilertsenWilliam Eilertsen·10 August 2026·3 min read

From league gold to AI: Yann-Erik de Lanlay joins the team

341 matches in dark blue, a farewell at the title party, and a six figure investment in Synlig.ai. The story of why one of Viking's championship heroes chose AI visibility as his next move.

Henrik SvenssonHenrik Svensson·16 July 2026·3 min read

5 common mistakes hurting your AI visibility

After measuring the AI visibility of businesses across industries, we see the same mistakes repeat. Most are quick to fix once you know about them.

Joachim SvenssonJoachim Svensson·9 July 2026·3 min read

The co-founder on the ice: How Synlig.ai works with Frisk Asker

When Viktor is not on the ice for Frisk Asker, he is building the technology behind Synlig.ai. The club partnership shows what happens when sport and AI visibility play on the same team.

William EilertsenWilliam Eilertsen·5 June 2026·3 min read

Google says AEO and GEO are "still SEO". What does that mean in practice?

Google's message is reassuring: Keep doing good SEO and AI visibility will take care of itself. Our measurements across the platforms show that is only half the truth.

Joachim SvenssonJoachim Svensson·2 June 2026·3 min read

We are researching AI visibility with BI Norwegian Business School

The GEO field is full of claims and thin on evidence. That is why we partner with BI Norwegian Business School to research what actually drives AI visibility.

William EilertsenWilliam Eilertsen·19 May 2026·3 min read

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