Blog
News, tips and commentary on AI search and visibility, from the Synlig.ai team.
Big ChatGPT Ads update: What you can now do in Ads Manager
A new recommended buying model, better measurement, Shopify and HubSpot integrations, AI that writes your ads, and sponsored agents inside the conversation. OpenAI has rolled out a major batch of Ads Manager updates. Here is what they mean in practice.
Joachim SvenssonWe run ChatGPT Ads for ourselves. Here are the first learnings
We do not just recommend AI advertising, we run it ourselves. Here are the first learnings from our own ChatGPT Ads campaigns: What works, what we have learned, and why those who start now get a head start.
Joachim Svensson
From customer demos to an MCP server: Benjamin's contribution as an intern
Customer demos, strategy discussions and an MCP server: Benjamin has shown how much an intern can contribute in an AI-native company, and why we enjoy working with students so much.
Joachim SvenssonChatGPT Ads arrives in Norway: Everything you need to know about OpenAI's ads in Europe
For the first time, businesses can buy ads inside ChatGPT in Norway. Here is the full picture: How ChatGPT Ads works, the lessons from the US, Google's response, and why this changes digital marketing.
Joachim Svensson
AI search in numbers: What the statistics actually say about the shift
The debate about AI search is full of opinions. Here are the numbers that are actually documented, from Statistics Norway, Ahrefs, Pew and the Reuters Institute, and what they mean for your business.
William Eilertsen
What sport has taught us about AI visibility
We have a co-founder on the ice at Frisk Asker, a sponsorship with Sola Håndball and a former Viking player on the team. None of it is coincidence, and it has taught us a lot about visibility.
William Eilertsen
From league gold to AI: Yann-Erik de Lanlay joins the team
341 matches in dark blue, a farewell at the title party, and a six figure investment in Synlig.ai. The story of why one of Viking's championship heroes chose AI visibility as his next move.
Henrik Svensson
5 common mistakes hurting your AI visibility
After measuring the AI visibility of businesses across industries, we see the same mistakes repeat. Most are quick to fix once you know about them.
Joachim Svensson
The co-founder on the ice: How Synlig.ai works with Frisk Asker
When Viktor is not on the ice for Frisk Asker, he is building the technology behind Synlig.ai. The club partnership shows what happens when sport and AI visibility play on the same team.
William Eilertsen
Google says AEO and GEO are "still SEO". What does that mean in practice?
Google's message is reassuring: Keep doing good SEO and AI visibility will take care of itself. Our measurements across the platforms show that is only half the truth.
Joachim Svensson
We are researching AI visibility with BI Norwegian Business School
The GEO field is full of claims and thin on evidence. That is why we partner with BI Norwegian Business School to research what actually drives AI visibility.
William EilertsenWant to see how visible your brand is in AI?
Book a demo and we will show you your visibility score and what it takes to raise it.
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