Synlig.ai is the technology company that measures and improves how brands are described in AI answers. Behind the platform is SEG Solutions AS, a Norwegian team with backgrounds in technology, strategy and product development.
The way people find answers is changing fundamentally. More and more people consult ChatGPT and other AI services before choosing a supplier, product or partner, and the answer they get is no longer a list of links, but a recommendation. The businesses named in that recommendation win the customer. Those who are not named do not exist.
We started Synlig.ai because this shift needed tools. Our platform measures how the AI models actually describe brands, shows where you stand against competitors, and delivers concrete actions to get recommended more often. And everything we recommend to our customers, we practice on our own website first.
Today we help businesses across Norway with both the organic and the paid side of AI visibility, and we research the field together with BI Norwegian Business School to understand the mechanics behind AI answers even better.
We work with the whole of AI visibility: The part you build organically, and the part you buy.
The platform measures how ChatGPT, Gemini and other models describe your brand, compares you with competitors and delivers concrete improvement actions.
Read more →We help you get started with advertising in the AI surfaces, from ChatGPT Ads to Google’s AI ads, with honest measurement of what it actually delivers.
Read more →Synlig.ai is run by a team with backgrounds in strategy, product development, data engineering and sales.
Former strategy consultant at BCG and PwC. MSc in Industrial Economics from NTNU.
Product developer with experience from an AI startup and Private Equity. MSc in Engineering from NTNU.
Data engineer with a background from KPMG. Certified Databricks expert.
Serial founder and elite league player for Frisk Asker. MSc in Business Analytics from BI.
We build the field together with academia and sports, and we practice what we teach.
Together with BI Norwegian Business School, we research how the content on your website affects how AI talks about your brand - and what drives the best visibility in AI search.
Our co-founder Viktor Granholm plays for Frisk Asker Ishockey. Through the partnership, we help Frisk and their sponsors get mentioned and recommended by AI platforms.
We are proud sponsors of Sola Håndball. Their commitment to team spirit and dedication on the court reflects the values we live by at Synlig.ai.
Former Viking FK player Yann-Erik de Lanlay is part of the team. We help Viking's sponsors strengthen their visibility in AI-generated answers.
Book a demo and we will show you how the models see you today, and what it takes to get recommended more often.
Book a demo