Guides
Practical guides on GEO, AEO and AI visibility. Written by the team behind Synlig.ai, based on what we see in the platform every day.
Measuring AI visibility: KPIs, visibility score and share of voice
AI answers vary from prompt to prompt, so single checks lie. This guide shows how to measure AI visibility systematically: The KPIs, the methodology and the traps to avoid.
Joachim Svensson
CPM, CPC or oCPC in ChatGPT Ads: Buying model, budget and creatives
Reach, Clicks or Conversions? The choice of buying model is the first big decision in ChatGPT Ads, and it is tied to your budget, your audience and your creatives. Here is the full decision chain.
William EilertsenThe OpenAI pixel: How to set up conversion tracking for ChatGPT Ads
Without the pixel, your ChatGPT ads fly blind. Here is the full setup of the OpenAI pixel, from the code in the head to a verified conversion in Ads Manager, exactly the way we just did it ourselves.
Joachim SvenssonCustom audiences in ChatGPT Ads: Customer lists, privacy and the choices that matter
You can upload customer lists to ChatGPT Ads and target or exclude them. But the channel is a new-customer channel, and the upload is a GDPR decision. Here are the choices that matter.
Joachim SvenssonContext hints in ChatGPT Ads: How to write hints that reach the right conversations
There are no keywords in ChatGPT Ads. Context hints decide where your ad shows up, and most advertisers write them wrong. Here is the template, the patterns and the mistakes to avoid.
Henrik SvenssonWhat is AI advertising? The complete guide to ads in ChatGPT, AI Mode and AI Overviews
The ad money is following users into the AI answers. This is our pillar guide to paid AI visibility: What AI advertising is, where you can buy it today, what it costs and how to measure the effect.
Joachim Svensson
Google Ads step by step: From new account to first campaign, and the AI ads on their way
Google Ads is still the workhorse of digital marketing, but most people set it up wrong from the start. Here is the full setup step by step, plus the AI ads on their way into search.
Henrik SvenssonChatGPT Ads step by step: How to set up your first campaign in Ads Manager
ChatGPT Ads has no keywords, and that changes the whole craft. Here is the full setup step by step, from account to first campaign, with the best advice from early advertisers.
Joachim SvenssonInternal linking for GEO: Pillar and cluster in practice
AI models do not just judge single pages, they judge whether you own the topic. The pillar and cluster structure is the tool for showing it, and almost nobody in the GEO field talks about it.
Joachim SvenssonInside an AI answer: The difference between being mentioned and being cited
Open an AI answer and read it twice: Once for the names in the text, once for the links in the source list. They are two different competitions, and they reward completely different work.
Henrik SvenssonStructured data and schema for AI answers: A practical guide
Schema markup is the most underrated GEO task: A few hours of work that lets AI platforms understand exactly who you are and what your content answers.
Joachim SvenssonTechnical SEO for AI search: The foundation that decides if you get cited
The best content in the world does not help if the machines meant to cite it never get to read it. Technical SEO is the foundation of AI visibility, and it is broken more often than people think.
Joachim SvenssonAI visibility for local businesses
Local recommendations are among the most common things people ask AI, and among the easiest to win. Here is the playbook for local businesses.
Henrik SvenssonSEO vs. AEO vs. GEO: The differences explained
Three acronyms, one shifting landscape. We sort out the terminology and show what is actually new, what still holds and where to focus your effort.
Henrik SvenssonHow to write content AI actually wants to cite
The models read differently from humans. They reward direct answers, clear structure and real experts behind the text. Here is how to write for both readers at once.
Henrik SvenssonWhat is AI visibility? The complete guide to GEO and AEO
Customers ask AI for recommendations, and you are either in the answer or you are not. This guide explains what AI visibility actually is and how to take control of yours.
Joachim SvenssonWant to see how visible your brand is in AI?
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