Guides
Practical guides on GEO, AEO and AI visibility. Written by the team behind Synlig.ai, based on what we see in the platform every day.
Internal linking for GEO: Pillar and cluster in practice
AI models do not just judge single pages, they judge whether you own the topic. The pillar and cluster structure is the tool for showing it, and almost nobody in the GEO field talks about it.
Joachim Svensson·5 August 2026·4 min readInside an AI answer: The difference between being mentioned and being cited
Open an AI answer and read it twice: Once for the names in the text, once for the links in the source list. They are two different competitions, and they reward completely different work.
Henrik Svensson·27 July 2026·10 min readStructured data and schema for AI answers: A practical guide
Schema markup is the most underrated GEO task: A few hours of work that lets AI platforms understand exactly who you are and what your content answers.
Joachim Svensson·24 July 2026·5 min readTechnical SEO for AI search: The foundation that decides if you get cited
The best content in the world does not help if the machines meant to cite it never get to read it. Technical SEO is the foundation of AI visibility, and it is broken more often than people think.
Joachim Svensson·13 July 2026·12 min readAI visibility for local businesses
Local recommendations are among the most common things people ask AI, and among the easiest to win. Here is the playbook for local businesses.
Henrik Svensson·25 June 2026·4 min readSEO vs. AEO vs. GEO: The differences explained
Three acronyms, one shifting landscape. We sort out the terminology and show what is actually new, what still holds and where to focus your effort.
Henrik Svensson·11 June 2026·4 min readHow to write content AI actually wants to cite
The models read differently from humans. They reward direct answers, clear structure and real experts behind the text. Here is how to write for both readers at once.
Henrik Svensson·28 May 2026·5 min readWhat is AI visibility? The complete guide to GEO and AEO
Customers ask AI for recommendations, and you are either in the answer or you are not. This guide explains what AI visibility actually is and how to take control of yours.
Joachim Svensson·6 May 2026·7 min readWant to see how visible your brand is in AI?
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