The partnership between Synlig.ai and Sola Håndball is not an ordinary sponsorship. We support the club because their values, team spirit and dedication on the court, are the same ones we build the company on. But we also wanted to show that a modern sponsorship can create measurable value in both directions. Today Sola Håndball is number one in AI visibility within handball.
What the partnership involves
Two things, beyond the classic sponsor support:
- The club's own visibility. We measure and work on how Sola Håndball is described in AI answers, so the club is the natural answer when someone asks about handball, club environment or sports in the region.
- The sponsor network. We run seminars on AI visibility for the club's sponsors and help them get mentioned and recommended by the AI platforms. Their sponsorship becomes worth more: The local connection becomes visible in the fastest growing channel.
The result: First place
Sola Håndball now tops AI visibility within its sport. When AI platforms answer questions about handball where the club is relevant, Sola is part of the answer. For a club that means visibility towards new players, volunteers and partners. For the sponsors it means the club they support actually gets seen.
"Synlig.ai is an inspiring addition to our sponsor network. They run seminars on AI visibility and are helpful and committed to work with."
Head of Sales and Marketing, Sola Håndball
What clubs and sponsors can learn
Sports clubs carry strong local authority, and it can be converted into AI visibility for both the club and the partners around it. We have written more about how that works in our post on what sport has taught us about AI visibility. If you are a club or a sponsor and want to explore the same, get in touch, this is a field we care deeply about.