Synlig.ai has a co-founder living an unusual double life. Viktor Granholm plays top flight ice hockey for Frisk Asker, and when he is not on the ice, he works on the platform that helps businesses become visible in AI driven search. That combination is not a curiosity. It has become one of our most concrete partnerships.
What the Frisk Asker partnership involves
Frisk Asker was among the first to adopt our platform, and the club has implemented initiatives that measurably improved its online visibility. For a top club, visibility is about more than league position: New players, volunteers, spectators and partners find the club through search, and increasingly through AI assistants. The club needs to be part of the answer.
Just as important is what happens around the club. Frisk's sponsor network got early access to the tool, and several of the businesses in the network now use it in their own operations. We run seminars on AI visibility for the partners, and for many of them this is their first encounter with GEO as a discipline. The sponsorship gains a new dimension: Alongside the logo in the arena, partners get knowledge and tools that strengthen their own position in the fastest growing channel.
Discipline from sport, curiosity from technology
Viktor holds a Master in Business Analytics from BI Norwegian Business School and has a background in analysis and advisory work at a private investment firm. He describes his motivation as the joy of building things that create value, on the ice or in business, and for him it carries extra meaning to give something back to the club this way.
For us as a company, the connection runs deeper than ceremony. Elite sport is about being measured every week, adjusting what does not work and showing up again. That is exactly the method we recommend to our customers for AI visibility: Measure your position, execute the initiatives, measure again. The Frisk Asker story is in practice a parallel to our Sola Håndball partnership, where the same recipe has taken the club to first place in AI visibility within its sport.
What other clubs and sponsors can learn
- Clubs carry strong local authority that can be converted into visibility in AI answers, for the club itself and for the partners around it.
- Sponsors should require the partnership to be documented digitally with their full name and a link, so it can actually be read by AI models.
- Both are measurable. Whether the effort works is not a feeling, it is a score you can follow week by week.
If you want to go deeper into how sport has shaped our thinking, we have written more in what sport has taught us about AI visibility. And if you are curious how visible your business is in AI answers today, a demo is the fastest way to find out.