LarsLars Production is a production company that depends on being found by new customers. Like most smaller companies, their visibility was built on referrals, networks and traditional search. Then customers started asking AI for recommendations instead, and LarsLars was barely there.
The challenge: Invisible where customers started looking
The first measurement in Synlig.ai confirmed the suspicion. When potential customers asked the AI platforms questions within the company's field, LarsLars was rarely mentioned, while competitors showed up again and again. It is a situation we recognise in many companies: Strong on referrals and craft, weak in the fastest growing channel.
The initiatives: A flying start with close follow up
Together with our team, LarsLars worked systematically through the model we use with every customer:
- Track: Establish the baseline. Visibility score, competitor ranking and an overview of the questions actually being asked in their market.
- Explore: Choose the topics with the most to gain, prioritising the questions with the highest buying intent.
- Improve: Execute the initiatives from the improvement plan: Clearer plain language descriptions of the services, content answering the customer questions directly, and a tidier technical foundation so the AI platforms could read and reproduce the content correctly.
The result: Ten times the visibility
Six weeks after starting, AI visibility had grown tenfold. LarsLars went from being an occasional name in AI answers to being mentioned consistently in the questions that matter to them, and with that a new source of inbound enquiries opened up.
"Close follow up and collaboration with a skilled and committed team gave us a flying start with the tools. We have strengthened our AI visibility and opened the door to new customers."
Managing Director, LarsLars Production
What you can learn from LarsLars
Smaller companies have a real advantage in GEO right now: Their competitors usually have not started. With a clear baseline, the right priorities and a few weeks of focused work, positions can move significantly. If you are curious how this works in practice, our pillar guide explains the whole method, and a demo shows you your own baseline.